Salesforce Marketing Cloud is a powerful platform that offers businesses a wide range of tools to manage and optimise their marketing efforts. One of the most valuable tools for marketers is the Email Builder feature, which makes it easy to create, personalise, and send effective email campaigns. For users of the Account Engagement (formerly Pardot) tool, understanding how to make the most of Marketing Cloud Growth is key to achieving better engagement and improving overall marketing results. In this post, we will go through the best ways of optimising your Salesforce usage for marketing and how Hitteps can help you achieve this!
Why Marketing Cloud Growth Matters for Account Engagement Users
For businesses already using Account Engagement, Marketing Cloud Growth provides an advanced suite of tools that allow marketers to create more targeted and personalised campaigns. With Marketing Cloud Growth, Account Engagement users can integrate their email campaigns with customer data, allowing for better segmentation and a more personalised approach.
Key Features of Marketing Cloud Growth’s Email Builder
Email Builder is one of the standout features of Marketing Cloud Growth. It allows users to create professional-looking emails without needing advanced coding skills. With drag-and-drop functionality, customisable templates, and the ability to integrate dynamic content, Email Builder helps marketers craft personalised emails that resonate with their audience.
- Drag-and-Drop Functionality: No need for coding—easily build emails with intuitive tools.
- Customisable Templates: Choose from a wide range of templates, or create your own to fit your brand’s needs.
- Dynamic Content: Personalize your emails with dynamic content based on customer behaviour, interests, and preferences.
How to Use Email Builder Effectively
When using Email Builder, it’s important to focus on personalisation and relevance. Start by segmenting your email list based on customer data, then create emails that speak directly to those segments. Utilise dynamic content to ensure that each recipient sees the most relevant information, and make sure your email design is mobile-friendly for users on all devices.
By combining email automation with targeted messaging, you can improve engagement rates, drive conversions, and ultimately deliver more value to your customers.
Why You Should Start Using Marketing Cloud Growth
If you’re already using Account Engagement, adding Marketing Cloud Growth to your toolkit can significantly boost the performance of your email campaigns. With its easy-to-use features and deep integration with Salesforce data, Marketing Cloud Growth allows businesses to take their marketing to the next level. If you haven’t started using it yet, now is the perfect time to explore how this powerful tool can improve your email marketing efforts.
Ready to get started? Contact Hitteps for expert help on integrating Marketing Cloud Growth with Account Engagement and learn how to create impactful email campaigns. Use our Calendly to schedule a meeting today!
